Privacy Policy

I-ELEMENT Privacy Policy

Update and Effective Date: [January 25, 2024]

I-ELEMENT (hereinafter referred to as "we," "us," or "our"), the operator of I-ELEMENT, respects your privacy concerns and values our relationship with you.

When you visit the store authorized by our service provider SHOPLINE (hereinafter referred to as "SHOPLINE"), we may collect, process, and use your personal data (including that of your employees and/or representatives acting on your behalf). If you access or make a purchase on the store, we may also collect, process, and use your personal data. We fully recognize the importance of personal data to you and are committed to ensuring the integrity and security of the store. This privacy policy describes the types of personal data we collect about you, how we use this information, with whom we share it, and the viable options you have regarding our use of this information.

This privacy policy will help you understand the following:

What we collect
Information you provide
How we use personal data
How we use cookies and other similar tracking technologies
How we process, share, transfer, and disclose personal data
Your rights and choices
How we protect personal data
How to update this privacy policy
How to contact us

What We Collect

We may obtain your personal data from various sources. We may collect this information when you interact with our store, oneship, or when you access and/or use our social media/network pages (or their related stores or corresponding applications, such as Facebook and Instagram). Our products are sold in many department stores and other types of physical locations. If you are a member of our store, we will also collect relevant records when you purchase products at physical locations. When you visit this store or our social media/network pages (or their related stores or corresponding applications), we may also collect certain information about your device or usage automatically using technologies such as cookies, web server logs, and web beacons.

Information You Provide

You can choose to provide us with personal data in various ways, such as when you register on our store, shop at our store, or interact with us through our social media (or their related stores or corresponding extensions). The types of personal data you may provide to us (as applicable) include:

Contact information (such as name, postal address, email address, mobile or other phone numbers, mobile service provider);
Age and date of birth;
Gender, preferred language;
Ethnicity, gender, preferred language;
Username and password;
Payment information (such as your payment card number, expiration date, shipping address, and billing address);
Purchase history;
Product preferences and communication channel preferences;
Content you provide (such as photos, videos, comments, articles, survey responses, and reviews);
Information you provide when visiting our social media pages (such as your name, profile picture, likes, location, friend list, and other information described on social media network or application registration pages, or geographic location details when using our mobile app);
Device identifiers, such as information about your device, including MAC address, IP address, or other online identifiers.

You provide your personal data to us voluntarily, but if you do not provide your personal data, you may not be able to access certain services and promotions.

Why We Collect Your Personal Data

The specific purposes for which the store collects personal data are to provide you with products or services, including but not limited to: (1) consumer and customer management and services; (2) consumer protection; (3) online shopping and other e-commerce services; (4) verifying your identity (to protect you from fraud and other criminal activities); (5) resolving various types of disputes (including but not limited to consumer disputes, intellectual property disputes, etc.); (6) enhancing secure transaction behaviors; (7) collecting debts; (8) notifying you of business opportunities, products, services, and updates; (9) detecting and protecting you and the store from errors, fraud, or other criminal activities, and monitoring compliance risks; (10) investigating potential illegal activities concerning personal safety, property safety, and breaches; (11) fulfilling terms and conditions and return/exchange policies; (12) actions required by law; and (13) other purposes for which your consent was obtained at the time of collection.

[Note: Please be sure to list all applicable content for your business.]

How We Use Personal Data

We may use the information you provide for the following purposes:

To send you promotional content or other communications;
To provide you with the information and services you request;
To contact you to follow up or confirm your orders, appointments, returns, or refunds, and to send you other non-marketing communications related to the products and services we provide to you;
To process your payments and/or transactions;
To create and manage your account, including accessing your purchase history;
To respond to your inquiries;
To customize advertising in our store, social media stores, and other places to meet your interests and history;
To communicate with you and manage your participation in special events, contests, sweepstakes, activities (if any), surveys, and other offers;
To operate and communicate with you through our social networks or [mobile applications];
To operate, evaluate, and improve our business (including developing new products and services, enhancing and improving our products and services, managing our communications, analyzing our products, conducting market research, data analysis, and customer relationship management programs, as well as executing accounting, auditing, and other internal functions);
To comply with applicable legal requirements, relevant industry standards, and our policies;
To regularly conduct data cleaning internally or through our service providers to avoid duplication and ensure the accuracy of your information, linking or merging our records.

We may also use this information in other ways, and we will provide specific notices when collecting the information.

If you provide us with your personal data, we intend to use it for direct marketing purposes to offer or promote the availability of our products and/or services. However, we will confirm that you do not wish to receive such marketing messages when we first send you a marketing message; if you do not wish to continue receiving them, you can express your preference at that time or opt out at any time.

If you provide us with information and explicitly consent to such uses, we may use the various types of personal data listed in the "Information You Provide" section for direct marketing.

Direct marketing communications may be sent to you through various channels, including phone calls, mail, email, text messages, mobile applications, web applications, social media stores, and other means of communication. [Note: Include all applicable content for your business.] If we have obtained your consent, the personal data you provide in the form or at the time of agreeing to the aforementioned subscriptions will also be used for marketing purposes. Our handling of any data transmission issues described in this section will be consistent with the content provided in this privacy policy.

If you do not wish for us to use your personal data for direct marketing, you can opt out at any time following the procedures outlined in the "Your Rights and Choices" section below. We must stop using your personal data for direct marketing purposes without charging you any fees.

We will only use the personal data you provide for direct marketing in accordance with the Personal Data Protection Act of Hong Kong. Our direct marketing content may take various forms, including but not limited to marketing mail, emails, and text messages, the details of which are listed in the following subsection.

How We Use Cookies and Other Similar Tracking Technologies

(1) What Are Cookies

Cookies are small files stored on your computer, mobile device, or any other smart terminal by the store's server when you log into or browse the store's content. They typically contain an identifier, store name, and some numbers and characters. When you revisit the store, it can recognize your browser through the cookie. Cookies may store user preferences and other information.

(2) How We Use Cookies

When you use our store, we may collect information about your device model, operating system, device identifiers, and login IP address through cookies or similar technologies, and cache your browsing and click information to understand your online environment. Cookies allow us to identify you when you visit the store, continuously optimize the user-friendliness of the store, and adjust it according to your needs. You can also change your browser settings to prevent it from accepting cookies from our store, but this may affect your ability to use certain features of the store.

On the stores we create in SHOPLINE, we can identify whether you are an existing user or member using cookies and other similar technologies, eliminating the need to log in and authenticate on every page.

(3) How to Manage Cookies

You can manage or delete certain categories of tracking technologies according to your preferences. Many browsers have a "Do Not Track" feature that sends a "Do Not Track" request to the store.

In addition to the controls we provide, you can choose to enable or disable cookies in your internet browser. Most internet browsers also allow you to choose whether to disable all cookies or just third-party cookies. By default, most internet browsers accept cookies, but this setting can be changed. For more information, please refer to the "Help" menu in your internet browser or the documentation for your device.

If you are using any other browser, please refer to the documentation provided by the browser.

In the store, you can delete existing tracking technologies by clearing the cache.

When you browse the web without being logged in, we collect the cookies necessary to enable browsing functions in order to provide you with relevant services.

Please note that if you refuse to use or delete existing tracking technologies, you will need to manually change your user settings on each visit. We may not be able to provide you with a high-quality user experience, and certain features may not function properly.

How We Handle, Use, Share, Transfer, and Disclose Personal Data

(1) Processing and Use

Certain features of the store may be provided by our third-party partners, and we may engage partners (including technology service providers) to process some of your personal data. For example, when you use the automatic payment feature, we may request a third-party payment company to process your credit card information to charge you for related service fees as per your instructions. When using SHOPLINE payments, we may ask third-party service providers to process the personal data of you and your customers, which can facilitate "Know Your Customer" (KYC) requirements, as well as transaction monitoring and risk management. [Note: Add any other vendors you share this information with, such as sales channels, payment gateways, shipping, and fulfillment applications.] We will sign confidentiality agreements with third-party service providers to manage the purposes of data processing, processing duration, and responsibilities of both parties, and we will require partners to process data according to our requests and this privacy policy. If you do not agree to the collection of personal data necessary for providing relevant services by our partners, you or your customers may not be able to use those services.

(2) Sharing

We do not share personal data with any third parties unless one or more of the following circumstances apply:

[Note: Include all applicable content for your business.]

At your request, or with your prior explicit authorization or consent;
In relation to fulfilling our obligations under laws and regulations;
Directly related to national security or defense security;
Directly related to public safety, public health, and significant public interests;
Directly related to criminal investigations, prosecutions, trials, and enforcement;
To protect significant legitimate interests of you or any other person, but obtaining consent is difficult;
The personal data involved has been disclosed to the public by you;
The personal data involved has been collected from legally and publicly disclosed information.

Sharing with SHOPLINE and SHOPLINE Affiliates: To provide you with SHOPLINE products and services, propose recommendations you may be interested in, address account issues, and protect the personal and property safety of our affiliates or other users or the public, you acknowledge and agree that we may share your and your customers' personal data with our affiliates. We will only share personal data to the necessary extent and in accordance with the purposes specified in this privacy policy. If we share sensitive personal data or our affiliates use and process personal data for different purposes, we will seek your authorization and consent again.

Sharing with Our Third-Party Partners: We will only share personal data for legitimate, proper, necessary, specific, and clear purposes, and will only share the personal data necessary to provide relevant services to you or your customers. We will not share personally identifiable information unless required by law or regulation. Typically, these third-party partners are also data controllers who will process personal data in their own accounts after obtaining your consent. Such partners may have their own separate privacy policies and user agreements.

Additionally, when using the store, we may utilize third-party functions or services (including applications from the Apps Store, payment gateways, or logistics service providers). Please note that such functions or services are provided by third parties. The rules and procedures described in this privacy policy do not apply to such third-party functions and services. Any information you provide to third-party stores or services will be directly provided to the operators of those services. Even if you access them through the store, you must comply with the applicable privacy policies and user agreements of those third parties (if any). We are not responsible for the content of any third-party stores or the third-party policies regarding personal data and security measures. Before providing any personal data to third parties, you should read and understand their privacy policies and user agreements.

(3) Transfer

In principle, we will not transfer control of personal data to any third party, except in the following circumstances:

At the request of the data subject, or with your prior explicit authorization or consent;
In relation to fulfilling our obligations under laws and regulations;
Directly related to national security or defense security;
Directly related to public safety, public health, and significant public interests;
Directly related to criminal investigations, prosecutions, trials, and enforcement;
To protect significant legitimate interests of you or any other person, but obtaining consent is difficult;
The personal data involved has been disclosed to the public by you;
The personal data involved has been collected from legally and publicly disclosed information;
When there is a change in the operating entity due to acquisition, merger, reorganization, or bankruptcy.

Note: If a transfer is necessary for the reasons stated above, we will inform you of the purpose and type of information to be transferred and the transferee (and will also notify you if sensitive information is involved) before the transfer, and we will obtain your consent unless otherwise required by law or regulation. The transferee will continue to fulfill personal data-related obligations under this agreement. If we go bankrupt or cease operations and there is no transferee, we will delete or anonymize your personal data.

(4) Public Disclosure

In principle, we will not disclose your personal data to the public or undefined groups, but we may disclose your personal data in accordance with our agreement with you or applicable laws and regulations.

Underage individuals

This store is not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us at the address above to request deletion.

Your Rights and Choices

For the personal data we collect from you, we provide certain choices regarding how we use this information and how we communicate with you. To update your preferences, request that we remove your information from our mailing list, or submit requests, please contact us following the instructions below.

Email Unsubscribe Statement

You can let us know not to send you marketing communications via email at any time by clicking the unsubscribe link in any marketing email you receive from us or by following the instructions in the "How to Contact Us" section below. You can also opt out of receiving our marketing emails by sending an unsubscribe request to [insert store's customer service email]. [Note: or insert alternative instructions for sending an unsubscribe request.]

SMS Unsubscribe Statement

You can contact us to request that we do not send you text messages.

Social Media Application Unsubscribe Statement

To remove or delete our social media application from your social network account, please follow the instructions provided in the social network.

For Facebook: Please refer to the instructions provided in the Facebook Help Center.

Location Information

When you use our mobile application, you may be asked to provide your location through the application. You can choose not to share your location details by adjusting the location services settings on your mobile device. To refuse to share your location details, please change the relevant settings on your mobile device; otherwise, contact your service provider or device manufacturer.

Withdraw Consent

You can withdraw any consent you previously provided to us or object to the processing of your personal data at any time for lawful reasons. We will apply your preferences going forward. In some cases, withdrawing your consent for us to use or disclose your personal data may mean you cannot utilize certain products or services.

Access, Update, and Modify Personal Data

We may retain and use your information as necessary to achieve the above purposes. You have the right to request access to and receive details about the personal data we maintain about you, to update and correct inaccuracies in your personal data, and to request the restriction or deletion of that information at our discretion. In some cases, the right to access personal data may be subject to local legal restrictions. Before granting access or making corrections, we may take reasonable steps to verify your identity. You can request to view, change, or delete your personal data by emailing [insert store's customer service email].

Marketing

In compliance with privacy regulations (including relevant codes, guidelines, etc.), i-Element may occasionally send you direct marketing messages about our marketing information and services. If you do not wish to receive our marketing materials anymore, please visit our website and unsubscribe from the relevant information. We will provide appropriate opt-out methods during the direct marketing process. We will do our best to ensure that customer privacy is properly protected. However, given the nature of the internet, we cannot guarantee "complete protection."

(5) Marketing

In compliance with privacy regulations (including relevant codes, guidelines, etc.), I-Element may occasionally send you direct marketing messages about marketing information and services. If you do not wish to receive our marketing materials anymore, please visit our website and unsubscribe from the relevant information. We will provide appropriate opt-out methods during the direct marketing process. We will do our best to ensure that customer privacy is properly protected. However, given the nature of the internet, we cannot guarantee "complete protection."

(6) Contact/Inquiries

I-Element has established a professional team to handle matters related to privacy regulations and data privacy protection guidelines. For inquiries regarding the above matters, please contact our customer service department.

(7) Other Matters

I-Element reserves the right to update or modify this privacy policy statement at any time.

How We Protect Personal Data

We maintain appropriate administrative, technical, and physical safeguards designed to protect the personal data you provide from accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. However, no system is perfectly secure, and we cannot guarantee that your information will remain secure under all circumstances, including the security of your data during transmission to us or the security of data on your mobile device.

How We Update This Privacy Policy

This privacy policy may be updated periodically without prior notice to reflect changes in our personal data practices. We will post prominent notices on our store to inform you of any significant changes to our privacy policy and indicate the most recent update date at the top of the policy.

How to Contact Us

If you have any questions or comments regarding this privacy policy, or if you would like us to update information about you or your preferences, please contact us via email at [insert store's customer service email].

[Last updated: January 25, 2024]

I-ELEMENT